MW-photo
March 22-25, 2006
Albuquerque, New Mexico

Papers: Buzz and Viral Marketing as a PR Tool for Museums: A Dutch Case Study, Figure 1

Marthe de Vet, Royal Picture Gallery Mauritshuis, The Netherlands

Fig 1: KLM Campaign, summer of 2005: Play and win a free plane ticket

Fig 1: KLM Campaign, summer of 2005: Play and win a free plane ticket

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