Speaker: Joyce Ma
April 11-14, 2007
San Francisco, California

Speakers: Biography

Joyce Ma

Senior Researcher
Visitor Research and Evaluation
3601 Lyon Street
San Francisco CA
94123 USA

Joyce Ma is a Senior Researcher in the Visitor Research and Evaluation Department at the Exploratorium. Her work involves characterizing the visitor experience in order to a) inform exhibit and program development and b) better understand the nature of informal learning at our museum. Before joining the Exploratorium, Joyce was in the Learning Sciences Program at Northwestern University. She worked in the Qualitative Reasoning Group, headed by Professor Ken Forbus, where she conducted research on mental models, analogical reasoning, and computer-based learning environments, specifically those that scaffold students in building and testing system models. Joyce is interested in understanding how people make sense of scientific and technical domains and in developing innovative learning environments as informed by cognitive research.

Joyce will present From Guerilla Methods to Structured Evaluations: Examples of formative web design from the Exploratorium's Evidence and Mind projects. [Paper]