Michael Freedman
CEO
Plumb Design, Inc.
157 Chambers Street
New York NY
10007 USA
Email: mfreedman@thinkmap.com
http://www.plumbdesign.com

Michael Freedman is CEO of Plumb Design, a leading Web application and design firm that specializes in the development of innovative museum experiences online. At Plumb Design, Mr. Freedman has worked with some of the world's premier museums including The Smithsonian Institute and the Experience Music Project in the development of rich online experiences. From 1996 to1997, Mr. Freedman served as Director of New Business Development at Razorfish. From 1991 to1996, he worked as a writer, curriculum developer, and CD-ROM producer for The Princeton Review, the world's largest test-preparation company. His books and CD-ROMs, published by Random House, are available in bookstores nationwide. Mr. Freedman received a B.A. in Fine Arts and Mathematics from New College of the University of South Florida.

Michael will present Think Different: Combining Online Exhibitions And Offline Components To Gain New Understandings Of Museum Permanent Collections