John Horniblow
CEO
BLADEdigital
2548 E Glenoaks Blvd
Glendale CA
91206 USA
http://www.bladedigital.com

John Horniblow graduated with a BFA from the College of Fine Arts, University of New South Wales and a Masters of Design in Digital Media at University of Western Sydney He also trained as a cinematographer at film school and has shot, directed and produced award winning short, television documentary and industrial/training films. He has worked with broadcasters such as BBC, SBS, and ABC and screened his films at International Film festivals. In website and Interactive development John first worked as a producer for the launch of the MSN network in Australia (Microsoft -PBL venture; NineMSN) on a number major Microsoft -PBL venture (NineMSN) websites including News, Sports, Sixty Minutes, and Dolly, and an impressive number of blue chip corporate websites, extranet/ intranet, online applications developments and brand websites with the driving motivator being the development of online content and "concept / narrative “ based websites. His work as the Director of Interactive Services of Spike Networks has garnered awards such as the London International Advertising Awards 1999 for TV and cinema commercials, radio and print advertising, and interactive media, The International Designers Network (IDN) Design Award 1999 in the Web/Entertainment category, and the 1999 Best Advertising/Marketing Site category in the Australian Interactive Multimedia Association Awards. He was part of the team that took the company to an IPO on the Australian Stock Exchange and opened overseas offices in Los Angeles, Tokyo, and Hong Kong. In the US John was the Director of Production and Content Development SpikeRadio, the worlds first 24/7 online radio station , another award winning online company. He developed partnerships with Apples’ QuickTime TV network as a premier broadcaster, Microsoft’s Windows Media as a broadband developer and produced Nike’s Olympic 2000 online media project, Radio Free Sydney, (Winner - Communication Arts' Interactive Design Annual 2000 – Best in Interactive Design.) which included a series of short films shot against the backdrop of Sydney’s Olympic Games. He currently is the CEO of BLADEdigital, an interactive consultancy and online production company. He also consults to The Museum of Contemporary Art, San Diego, The Phoenix Art Museum and the Santa Barbara Museum of Art, The Geffen Playhouse .

John will present Developing the Strategy for Change and Redevelopment of your Web Site.