Search Engine Optimization (SEO) Essentials For Cultural Web Sites
Thierry Arsenault, Canadian Heritage Information Network (CHIN), Canada
Erik Rask, Canadian Heritage Information Network (CHIN), Canada
Building an on-line exhibit or a Web site is worthless if your targeted audience cannot find it. This mini-workshop will highlight the benefits and the importance that Search Engine Optimization (SEO) should have within an Internet marketing strategy. Participants will learn techniques that could be applied to any Web sites or on-line exhibit. After this session, participants will know better:
- How to implement professional SEO: What to do and not do to avoid being penalized by the major search engines
- How to achieve good SEO results
- How to better target audiences using SEO tactics
- How to continually improve results.
- How to keep up-to-date with the SEO industry
In 2005, Culture.ca had an in-depth SEO review of its gateway done by Ian McAnerin, a renowned professional SEO authority and speaker for international SEO conferences. Following this analysis, Culture.ca established an action plan to optimize its ranking within the major Search engines. Culture.ca will share this plan and will explain the rationale behind each SEO tactics they have in their SEO plan.
Mini-Workshop: SEO [Mgmt]
Keywords: search engine optimization, SEO, target audiences, Internet marketing strategy
