Matthew Petrie
Managing Director
Fusion Research + Analytics/Pocket Proof
4960 Butterworth Place
Washington DC
20016
USA
Matthew brings more than 18 years of experience in media, policy and consumer products research to Fusion Analytics, the company he founded in 1996. Throughout his career he has designed research strategies for Fortune 500 companies, government organizations, museums and historic sites. After honing his skills working for leading research agencies and driving in-house efforts at corporations in both Washington and London, Matthew spent 9 years in senior analytical and marketing science roles at global media company Discovery Communications. Most recently he has directed research for The World Bank (Washington, DC), Antenna Audio, the Louvre (Paris) and the National Gallery in London. At Fusion, Matthew offers businesses and cultural institutions around the world in-depth consumer insights with a personal touch, closely engaging with the client to understand their specific needs and challenges.
Matthew will present The iPhone effect?: Comparing visitors’ and museum professionals’ evolving expectations of mobile interpretation tools.. [Paper]
