New technologies make it possible transform the occasional visitor to
a museum into a life long client. By creating structures which embed
the visit itself into an elecronic web of resources, community connections,
discussions, and activities, the museum can create a personalized and
long-lasting relationship with the individual visitor. The visitor can
'own' a personal portfolio that connects her or him with the on-going
activities of the museum, and also enables her/him to develop a personally
inflected store of experiences and information. The msueum can create
special events reaching from the museum out into the world, and fine-tuned
to the needs of specific visitors.