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Several museums in North Portugal agreed to join efforts to promote
their activities among local communities, using interactive and multimedia
technologies under the project GEIRA. Traditional Web approaches provide
a general purpose environment to describe the main goals and activities
of the museums together with some form of a catalogue containing the
more relevant art objects in the museums. This approach requires a move
towards a more aggressive appeal to invite (young) net surfers to enjoy
repeated visits to the same museum site. Curators know how to attract
the public to their museums; similar techniques are being applied to
the Web, with further refinements.
A short presentation of some of these techniques and how they are
being designed and implemented in North Portugal is the main topic
of this communication; it includes the use of temporary exhibitions
- 3D virtualization of real ones, virtual-only exhibitions, tales
of objects, animated guided tours - through a theme, through space,
through the time - and educational outreaches - school teacher's guides
according to the age levels, pre- and post-quizzes, video clips on
the Web showing the children reactions during the previous visit,
room for the children to creatively express, and share on the Web,
their feelings and ideas.
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