Beyond the On-line Catalogue: Using the Web to Leverage Your Collection More Effectively
Phil Getchell, Museum of Fine Arts, Boston, USA
http://www.mfa.org
In June 2005 the Museum of Fine Arts, Boston launched a redesigned Web site that includes an on-line collection of approximately 330,000 artworks — every accessioned object. While this is one of the largest Museum art collections on-line, the publication of an on-line collection is commonplace in the museum world today. Indeed, the Web provides public access to millions of collections objects in museums around the world. Now it is time to explore new ways for on-line visitors to make use of this expanded access.
Session: Marketing and Communications [Marketing]
Keywords: collections access, database, Museum of Fine Arts Boston, e-commerce, licensing, print-on-demand
