Best E-Services or
E-Commerce Site
These sites provide on-line services and promote improved on-line communication between institutions and their audiences. They may be a section of a larger museum Web site and may include sites that apply e-services such as secure on-line transactions, electronic memberships, e-mail broadcasting, and personalization services. Quality characteristics include:
- Innovative approach to e-service activities, including gift shop items, images, memberships, event tickets, on-line registration for programs and events, fund raising activities, philanthropy, corporate sponsorships, and planned giving
- Effective ways of using on-line communication, such as renewing membership information, customizing email newsletters, and creating personal on-line image gallery
