Engaging a Global Audience Online: The International Museum of Women's Imagining Ourselves Exhibit
Paula Goldman, International Museum of Women, USA
http://imaginingourselves.imow.org
This demonstration presents the online exhibit series "Imagining Ourselves," a project of the International Museum of Women, illustrating an innovative museum approach to educating and engaging global audiences online. Audience members will be taken on a tour of digital content curated for the Imagining Ourselves exhibits, online conversations uniting young people from over 200 countries, and "action opportunities" for audience members made possible through partnering advocacy organizations. We illustrate an approach to online exhibitions that enabled to reach an audience far larger than anticipated, and to produce demand for similar internet-based exhibits in the future. The demonstration covers the challenges of information design targeted to global audiences with varied technological capacities and access; successful strategies for online marketing and promotion for exhibits; integrating education with action; and assessing the social change impact of the exhibit using an online survey component. The demonstration explores challenges associated with curating digital materials; transcending multiple cultures, ethnicities, and languages; redefining the meaning of "artifacts;" coordinating global exhibit-related events; developing global partnerships; leveraging popular culture to broaden audiences.
Demonstration: Demonstrations - 2 [Close-Up]
Keywords: global, women, engagement, audience engagement, younger audiences
