All Workshops will be held on Sunday, March 16

All workshops will be taught by internationally known instructors. Registration includes all course materials. Enrollment is limited. [Levels: N= Novice; I=Intermediate]

Workshops 1 - 13 are half day workshops (3.5 hours in length)

• Workshops 1 - 6 will be held in the morning from 9:00 am - 12:30 pm
• Workshops 8 - 13 will be held in the afternoon from 1:30 - 5:00 pm

1. Building a Web Site [N]

Jonathan Bowen, University of Reading, UK

The workshop will provide details of how to write Web pages, particularly in a museum context. A basic tutorial in HTML (HyperText Mark-up Language) will be given, together with hints on structuring and linking Web pages to aid navigation, tips on Web page design to improve appearance and speed-up loading over the network, information on multimedia formats and their manipulation for inclusion in Web pages, and how to publicize your site on the Internet. Note: The workshop will be technical in nature, suitable for those who wish to actually produce Web pages themselves. A basic knowledge of the use of World Wide Web and computer word processing skills will be assumed. Online material is available at www.cs.reading.ac.uk/museum/mw97/

Jonathan Bowen is a lecturer in the Department of Computer Science at the University of Reading where he leads the Formal Methods and Software Engineering Group. Previously, he was a senior researcher at the Oxford University Computing Laboratory. His publications, including six books, deal mainly with the application of mathematical approaches to the development of software and hardware. He is a member of the ACM and the IEEE Computer Society. In 1994 Bowen won the IEE Charles Babbage Premium award. Currently, he manages the ESPRIT ProCoS-WG Working Group of 25 European partners. He also provides valuable information on the World Wide Web through the popular Virtual Library museums pages (VLmp) , an on-line museums directory that has been adopted by the International Council of Museums (ICOM, which receives around 25,000 hits per day).

2. The Anatomy of a Web Raising: Building Communities in the Digital Frontier [N/I]

David Jensen, Getty Information Institute, USA

Sponsored by the Getty Information Institute

What is a digital community? What is its cultural potential? For more than a year, the Getty Information Institute has been exploring questions likethese in a project called Los Angeles Culture Net (LACN). Web raisings are one of the initiative's great success stories. A Web raising is the digital equivalent of a barn raising -- a community working together to create a shared asset. It is an opportunity for people to share experience and expertise to empower one another. In an information world where content is everything and a presence on the World Wide Web is essential, the goal is to design and create Web pages and the digital content for these pages.

Davd Jensen is a digital architect and cultural producer. He holds an M.Arch (Harvard University, 1987) and a B.S. in Architecture (University of Houston, 1984). He has worked as an architect, produced and designed independent media, managed research projects and public programs and continues to work as a community advocate. As an architect he worked in the offices of Richard Meier and Partners, New York, Zaha Hadid, London and Frank Israel Design Associates, Los Angeles. Currently he is Project Manager at the Getty Information Institute for a community networking initiative called Los Angeles Culture Net: Visions of Digital Communities. At the Getty, Jensen has been responsible for a number of public programs and research projects including: Public Space/Culture Wars: Redefining the Public Sphere in America; CineCity: Film and Perceptions of Urban Space, 1895-1995; Power and Responsibility: Art Institutions and Cultural Change; and Shifting Boundaries/Contested Spaces.

3. Making Money on the Web: Museums and Electronic Commerce [N/I]

Richard Rinehart, University of California, Berkeley, USA

This workshop will address means that museums can employ to generate income via the Web. Consideration will be given to the implications of marketing in educational institutions. This workshop will cover:

• An overview of cost-recovery models used by museums, including case studies, with information on the museums' investment, return, and implementation issues.
  
• An introduction to the tools available for electronic commerce, from searchable store and product databases to secure transactions software for the Web. Special attention will be given to tools which are themselves cost-effective, practical, and/or freely available to museums.
  
• A report on the state of electronic commerce, including proposed models for online commerce, and how museums fit into this economy.

Richard Rinehart is the Information Systems Manager for the Berkeley Art Museum/Pacific Film Archive at the University of California, where he develops and manages the museum's technology and new media projects. He is a member of the Board of Directors of Museum Computer Network (MCN), and Chair of the MCN Standards Special Interest Group. He also writes for Current Cites, an electronic journal on technology in academia, libraries, and museums, and is an instructor with UC Berkeley Extension, teaching classes on creating and managing web sites.

4. Evaluating Virtual Exhibits: Assessing What Works and Finding Partners [N]

Jamieson McKenzie, Bellingham, Washington Public Schools; Editor, From Now On - The Educational Technology Journal, USA

This workshop is designed for World Wide Web novices and developers who want to re-examine the concept of virtual exhibits and virtual museums, analyzing what they are, the functions they perform, the different kinds which exist today and what makes the best of them work. Take a tour of a dozen or more examples, develop criteria for assessing them, and learn how to use your knowledge of what you want to get funding and attract community partnerships. No knowledge of the Internet or HTML is required. Participants will leave with a clear grasp of the potential of this new medium to support the work of museums and criteria to apply to evaluating their own sites.

Jamieson McKenzie is Director of Libraries, Media and Technology for Bellingham, Washington Public Schools, a district of 18 schools with 10,000 students which is been fully networked with 1500 desktops tied to the Internet. Mr. McKenzie is a graduate of Yale, with an MA from Columbia and Ed.D. from Rutgers. He has been a middle school teacher of English and social studies, an assistant principal, an elementary principal, an assistant superintendent in Princeton, New Jersey and superintendent of two districts on the East coast. Over the past two years he has overseen the creation of dozens of web sites and virtual museums and has led a national movement toward museum-school partnerships aimed at creating school virtual museums. Since 1991, he has published "From Now On - The Educational Technology Journal," an electronic monthly devoted to exploring change and new technologies. This journal's Web site has attracted thousands of visitors and has won awards and recognition for excellent content and design. McKenzie is recognized as an authority with regard to Web design.

5. Making Your Site Interactive: Video-Conferencing and Other Visitor/Artist Interaction Over the Web [I]

Susan Hazan, Israel Museum, Israel

You've opened your doors - try opening a window. The best thing about a window is that not only can you see out...you can see in too. A video conferencing window allows for this kind of interaction for visitors of our museums. Local visitors can meet remote ones, artists can meet the public, and curators can discuss collections with artists, visitors and other curators. New technologies over the Internet allow for all kinds of interactive activities that prod, nudge and entice our audiences to take on an active role at our Web sites. What better way to start the museum visit than from the comfort of the home computer, the classroom, or another museum on the other side of the world.

Workshop materials available at www.imj.org.il/shazan

Susan Hazan is Head of the Multimedia Education Unit, of the Ruth Youth Wing of the Israel Museum in Jerusalem. She has created museum multimedia applications and teaches hands-on multimedia workshops for artists, teachers, children and museum staff. In 1995, she was responsible for establishing the Israel Museum Web site and serves as its Webmaster. She has developed interactive educational activities for this Web site, for CD-ROM's, and for interactive kiosks in the museum's gallery.

6. Integrating Museum Information from all Sources [I]

Steve Dietz Walker Art Gallery, USA and
Richard Light, SGML and Museum Information Consultancy, UK,

What is "museum information"? Where does it come from? Where does it go?

This workshop aims to rethink whether digital publishing is "just" repurposing or whether there are new ways for museums to present information. The workshop begins by reviewing the kinds of information resources that museums hold. These resources tend to be wide-ranging, including material as diverse as collections management databases, slide libraries, print publications, and research and correspondence files, as well as docent tours, curatorial lectures and other real-time presentations. We will discuss the nature of the information held and its potential applications. A strategy for managing these resources will be outlined. This will take into account the need for coherence (how it all hangs together), long-term maintenance, efficient delivery, and ease-of-use. Finally, we will discuss how to make the best use of these resources for "publication". This will include, but is not limited to, traditional print publications, on-demand study materials, Web site content, and online databases. If museum programming is "just" another choice on the Internet dial, what does that mean for the presentation of museum information? Can it be entertaining as well as authoritative and informative? [Level: largely non-technical, oriented towards management and planning] The afternoon workshop, "Publishing Museum Information Online and in Print," builds on the strategies outlined here.

Steve Dietz is the Director of New Media Initiatives at the Walker Art Center and the principal of YProductions, which works with museums to architect digitally-based cultural programming. He was formerly the head of publications and new media initiatives at the National Museum of American Art, where he was also a member of the executive committee of the coalition for the Computer Interchange of Museum Information (CIMI) and project coordinator for the museum's participation in the Museum Educational Site Licensing Project (MESL). The YProductions Web site is at: www.yproductions.com and additional course materials will be posted at www.yproductions.com/futureproof/. He can be reached at stevedietz@yproductions.com

Since 1991, Richard Light has worked as a freelance consultant and software developer. He specializes in museum information systems, and in the potential application of the SGML standard to heritage information. In that context he has worked for the CIMI Consortium (acting as lead SGML consultant and delivering a number of SGML workshops), the National Museum of American Art, and the U.K. National Trust. He has also provided technical support for the MODES Plus cataloguing software. Prior to going freelance Light worked for the U.K. Museum Documentation Association (MDA) from its inception in 1977. While at the MDA he played a number of roles, focusing on standards development and the practical deployment of MDA standards via formatted cataloguing cards and computer software. During this time he was active within CIDOC (the Documentation Committee of ICOM), co-chairing the Reconciliation of Standards Working Group. He is Treasurer of the International SGML Users' Group, and serves on the Steering Committee of the SGML U.K. Chapter.

8. Planning, Designing, and Constructing Virtual Exhibits/Museums [N/I]

Jamieson McKenzie, Bellingham, Washington Public Schools; Editor, From Now On - The Educational Technology Journal, USA

This workshop is designed for participants with at least some knowledge of HTML (HyperText MarkUp Language) who may have created a Web page, but may never have built a Web site or a virtual exhibit or museum. It explores the basic requirements for planning and launching a relatively simple and straight forward museum on the Web. The workshop presupposes familiarity with the notion and concept of virtual exhibits or museums. Attention will be devoted to basic design tenets and organizing principles which deliver information and artifacts with grace, style and efficiency. Participants will leave with a step-by-step process in mind to conceive and construct an inviting, convincing and illuminating museum or exhibit.

Jamieson McKenzie is Director of Libraries, Media and Technology for Bellingham, Washington Public Schools, a district of 18 schools with 10,000 students which is been fully networked with 1500 desktops tied to the Internet. McKenzie is a graduate of Yale with an MA from Columbia and Ed.D. from Rutgers. He has been a middle school teacher of English and social studies, an assistant principal, an elementary principal, an assistant superintendent in Princeton, New Jersey and superintendent of two districts on the East coast. Over the past two years he has overseen the creation of dozens of web sites and virtual museums and has led a national movement toward museum-school partnerships aimed at creating school virtual museums. Since 1991, he has published "From Now On - The Educational Technology Journal," an electronic monthly devoted to exploring change and new technologies. This journal's Web site has attracted thousands of visitors and has won awards and recognition for excellent content and design. Mr. McKenzie is recognized as an authority with regard to Web design.

9. Stitching It All Together: Integrating and Communicating with Museum Intranets [I]

Guy Hermann, Mystic Seaport, USA

This half-day workshop will serve as an introduction to the strategic use of Internet technology within the museum. We will explore the kinds of museum information and communications which might benefit from intra-networking, look at specific Intranet technologies appropriate for museums, and discuss the steps necessary to successfully implement a museum intranet. The focus of the discussion will be on applying the technology to museum needs. As such, it is appropriate for those interested in integrating information and enabling communications as well as for those wishing to learn more about implementing specific technologies.

Guy Hermann is Director of Information Services for Mystic Seaport Museum in Mystic, Connecticut. He is currently helping lead the Museum's planning to "Create a new entrance to Mystic Seaport" by coordinating access to information. He is Managing Editor for the Museum's WWW site and has been working actively to develop intranet resources at the museum. Hermann has a diverse background. He has worked in computing at Connecticut College, as a grant writer for the New England Foundation for the Humanities, as an English instructor at the University of Connecticut, and as an independent consultant. He has published articles on computing in Spectra, The Lawyer's PC, TypeWorld, and The Journal of Light Construction. He has an MA in Literature and holds a license from the U.S. Coast Guard to serve as Master of ocean sailing vessels. He is currently President of the Museum Computer Network.

10. Multimedia Tools

Kathy Jones Garmil, Peabody Museum, Harvard University, USA

Developed first for off-line/stand-alone and CD-ROM applications, multimedia tools are now moving into the Internet and Intranet environments. This half-day workshop explores the uses of these tools in a variety of museum settings -- from developing online exhibits to exploring artifacts in there original context (through virtual worlds). The workshop will provide an overview and review of the latest, "hot off the presses" applications including JAVA and JavaScript, VRML (browsers and development applications) and other streaming and broadcast technologies such as those offered by Real Audio and Backweb. We will also look at what is necessary in the museum infrastructure to get the most out of these tools.

Katherine Jones-Garmil is the Assistant Director at the Peabody Museum of Archaeology and Ethnology, Harvard University, in charge of information services and technology. She is a former President of the Board of Directors and is currently the Program Director of the Museum Computer Network. As Assistant Director at the Peabody Museum, she is responsible for the development of new media applications as well as the technological infrastructure of the museum. She has consulted in the museum and government communities since 1985 primarily in the areas of strategic technology planning, project management and database development. Her clients have included the Museum of Fine Arts - Boston, New England Museum Association, Newport Historical Society, New York Historical Society, R.S. Peabody Museum - Andover, and the Five Colleges Art Museums and Historic Deerfield.

11. Copyright and Licensing: Protecting and Exploiting Museum Property [N/I]

Jeremy Rees, International Visual Arts Information Network, UK, and

Christine Steiner, The J. Paul Getty Trust, USA

Analogue (videodisk) and subsequently digital in-museum information resources have led to a profusion of CD-ROM projects, collaborations and responses to requests for outside use of digital "content". This and, even more, the now rapid use of WWW, including the proliferation of museums Web sites, has led to a wide range of concerns about access to, exploitation of and piracy of "historic" and "still in artists copyright" images. Museums are now finding themselves involved in the international protection and exploitation of what have become valuable and easily pirated assets -- at a time when these could provide important new elements to help assuage crisis museum economies, as well as crucial elements in the rethinking and re-shaping of museum priorities in "the information society". This workshop, led by speakers from the USA and Europe, will identify and debate some of the key factors relating to copyright, licensing and moral rights, particularly addressing these in the context of the Web. The international context will include G7, WIPO, TRIPS EC initiatives and museum/education institution initiatives in the digital environment.

Jeremy Rees is an Arts Management Consultant. He has lectured and published widely in Europe, the USA and Japan on international collaboration on the development of interactive multimedia for art museums and their publics, and on intellectual property rights in relation to digital imaging. In 1961 he founded, and subsequently directed for 25 years, the Arnolfini Gallery, Bristol. He is now Director of the International Visual Arts Information Network (IVAIN) and editor of the ITEM (Image Technologies in Museums and art galleries) international database which he founded in 1990. ITEM is published by IVAIN in association CIDOC (ICOM) and after 5 years of hardcopy subscription publication, it has recently become a WWW subscription publication at: item.suffolk.ac.uk

Steiner has been an adjunct professor of law and has written and lectured on a variety of preventive law topics. She is an active participant in the field of intellectual property rights in the new technologies, and addresses these issues at numerous national and international conferences. She is a member of the Conference on Fair Use (CONFU) of the White House Working Group on Intellectual Property Rights.

12. Low Cost Maintenance Strategies [N/I]

Cary Karp, Swedish Museum of Natural History, Sweden

It takes very little effort to set up a Web site. Space on commercially operated Web servers is readily available and HTML was designed to allow the neophyte author to get off to a quick start. As a Web installation grows, however, it becomes apparent that the mechanisms that made things so easy at the outset are not equally well suited either to sites that contain large numbers of documents or to those that grow beyond a single server. By the time these problems are realized, the necessary redesigning may be extremely difficult. Knowing how to establish and exercise full control over your Internet domain will allow your site to change and expand its host platform. Understanding the paths along which HTML and the other devices used in hypertext documents may develop will increase the likelihood of your documents remaining viable in the long term. Ignoring these and additional similar concerns can easily result in significant maintenance nightmares. How can you make decisions during the initial planning of your site, or during subsequent modification phases, that will reduce the burden of maintenance and ensure the continuous functioning and timeliness of your site? Intended for those with some experience already, this workshop will teach approaches that will make your future experiences less painful.

Workshop materials available at www.pi.se/karp/mw

Cary Karp is Director of the Department of Information Technology at the Swedish Museum of Natural History in Stockholm and the Coordinator of ICOM's Central Internet Activities. In addition to the Web facilities maintained by these organizations he is responsible for several other sites maintained on behalf of the museum community. During this activity he has learned (sometimes the hard way) about the unintended consequences of a site's success and growth.

13. Publishing Museum Information Online and in Print [N/I]

Richard Light, SGML and Museum Information Consultancy, UK, and Steve Dietz, Walker Art Gallery, USA

Sponsored by the Consortium for Computer Interchange of Museum Information (CIMI)

This workshop builds on morning workshop "Integrating Museum Information from all Sources" by working through a case study, although it is not necessary to have attended the morning workshop. A variety of source materials will be assembled and organized along the lines of the information architecture outlined in the morning workshop. This will involve some conversion work: digitizing manual sources and converting existing digital sources to a re-usable format. This "information library" will then be used to generate a range of "publications", including print material and Web pages. It is expected that workshop delegates will be actively involved, both in deciding what is to be done and in helping to carry it out. This will involve the use of computers. An important part of the workshop will be to think through what is best done in-house and best done out-of-house, and discuss how to handle efficiently the issues raised by the resulting virtual production team. By the end of the workshop, attendees should have a clear idea, and some actual experience, of the concrete steps that are required to re-engineer "museum information" for effective deployment in the digital age. Level: basic computer literacy assumed, oriented towards creating an integrated digital publications program.

Since 1991, Richard Light has worked as a freelance consultant and software developer. He specializes in museum information systems, and in the potential application of the SGML standard to heritage information. In that context he has worked for the CIMI Consortium (acting as lead SGML consultant and delivering a number of SGML workshops), the National Museum of American Art, and the U.K. National Trust. He has also provided technical support for the MODES Plus cataloguing software. Prior to going freelance Light worked for the U.K. Museum Documentation Association (MDA) from its inception in 1977. While at the MDA he played a number of roles, focusing on standards development and the practical deployment of MDA standards via formatted cataloguing cards and computer software. During this time he was active within CIDOC (the Documentation Committee of ICOM), co-chairing the Reconciliation of Standards Working Group. He is Treasurer of the International SGML Users' Group, and serves on the Steering Committee of the SGML U.K. Chapter.

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