Ailsa Barry
Head of Interactive Media
The Natural History Museum
Interactive Media
Cromwell Road
London
SW7 5BD
United Kingdom
http://www.nhm.ac.uk
Following a background in Anthropology and Art, Ailsa Barry began developing new media installations for museums and galleries in 1992. She went on to produce a number of award-wining CD ROMs, before joining Microsoft Network.
She joined the BBC in 1998, initially as the Online Editor for BBC Science. In 1999 she became Managing Editor for BBC Online Production. Whilst there she was instrumental in growing the BBC’s emerging Internet capabilities and strategies and developing the online production team across the organisation.
In 2001 Ailsa left the BBC to gain experience in commercial online publishing. As Head of Content, UK, for AltaVista and subsequently Vizzavi she was responsible for developing their content strategies for mobile and Internet.
She joined the Natural History Museum in 2003. In her role as Head of Interactive Media she is responsible for the strategic direction and implementation of digital media to deliver the Museum’s science communication through the Internet, mobile and new-media gallery installations.
Ailsa has participated in a various judging panels for excellence in new media, and has published papers on the social and cultural use of new technology. She is currently on the Communication Advisory Panel for RIBA.
Ailsa will present NaturePlus - Developing a Personalised Visitor Experience Across the Museum's Virtual and Physical Environments. [Paper]
