Fig 3: SFMOMA's homepage, http://www.sfmoma.org
Papers: Burnette, A. et al., Tales of the Unexpected: A Pragmatic and Candid View of Life Post-Launch, Figure 3. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted http://www.archimuse.com/mw2010/papers/burnette/burnette-fig3.html