Mixing Social Glue with Brick and Mortar: Experiments Using the Mobile Web to Connect People, Objects, and Museums 
Jeff Doyle, Open Museum, USA
Maureen Doyle, Heritance, USA
http://www.openmuseum.org
We present the results of a case study testing Open Museum’s Mobile service in partnership with the Hood Museum of Art at Dartmouth College. We explore preferences, challenges, and barriers to use for the various participants (including visitors, our museum partners and Open Museum itself) and look at the lessons learned about the technical, content, and social aspects of a mobile Web access project in museums.
Session: Mobiles: A Panel [mobile]
Keywords: mobile Web, digital outreach, social networking, audio guide, content management, brick and mortar, online / onsite
