Planning Social Media in Museums - FULL
Sebastian Chan, Powerhouse Museum, Australia
Angelina Russo, Swinburne University, Australia
This workshop is now full.
Almost every museum with a website is now making forays into so-called 'social media'. Few, however, have been successful at integrating these experiments into the core operations of their museums. Indeed, many of these 'experiments' have lacked clear goals and have had difficultly being successfully evaluated beyond simple 'usage' statistics.
This half-day workshop will help participants develop a new, or refine an existing social web strategy as an element of a broader digital, web, communications or ICT strategy.
Participants will need to bring examples of their own organisation's strategic and communications/marketing plans; as well as a working knowledge of their institution's current social media-related projects.
Participants will use a framework that focusses on identification of desired outcomes, audiences, and opportunities and participants will work collaboratively in small groups to develop up a sample strategy based on several scenarios.
These sample strategies will then be worked through to look at how to anticipate and work with unexpected outcomes and audiences, and also how wider organisational 'buy-in' might be able to be secured.
Who should attend?
Content Creators, Exhibition/IT managers, Website Producers, Public Programmers.
The workshop is aimed at those responsible for developing and/or implementing projects which have a social media element. It assumes a basic knowledge of social media platforms and tools - but not technical expertise.
Workshop: Planning Social Media [Afternoon]
Keywords: planning, workshop, social media, museums
